Let’s start the new year by profiling one of the most innovative, exciting and successful social impact business models of the last few years. Sproxil, a Massachusetts-based company started in 2009 with operations in five countries; Nigeria, Ghana, Kenya, India and the US is revolutionizing the pharmaceuticals market and fighting back dangerous counterfeit drugs which kill approximately 700K people in developing countries a year. Sproxil is doing this through the empowerment of consumers to know what they are buying using their mobile phones. It is a novel idea, and it is working. Sproxil is growing quickly and gaining lots of recognition along the way including being named a White House Champion of Change and Fast Company most innovative healthcare company in 2013.